I love to create content for my business. I enjoy producing blog posts, creating visual images and producing videos. But do you know what else I absolutely love? Curating content.
In this blog post, I am going to explain why I love sharing other people’s content so much.
I am also going to look at 20 content curation tools that you can use to boost your content marketing.
Curating content has always interested me - I think it comes from my days as a magazine editor.
Today, I can hardly believe just how much amazing content is being created - day in and day out.
Seriously - so many people are producing consistently awesome stuff.
If I enjoy a piece of content (be it a blog post, image, video or presentation) I will share it with my audience.
Well, for two reasons really:
Because I think that they will find it useful/helpful/interesting/entertaining
- Because I want to become known in my community for being helpful and for sharing high quality and relevant content.
Why Curate Content?
These two reasons are, to my mind, equally important. We share stuff because we want to help and if, by helping, we get noticed so much the better.
However, there is another reason why curating content is crucial (ah alliteration how much I love thee!).
This third factor is all to do with feeding the content monster.
In their recent book, The Art Of Social Media, Guy Kawasaki and Peg Fitzpatrick state that “the biggest daily challenge of social media is finding enough content to share. We call this ‘feeding the content monster’. There are two ways to do this: content creation and content curation.”
I discussed in a recent post how you can choose the ideal blogging frequency for your business. Well, as much as you can repost and repurpose that blog (and unless you are posting lots and lots and lots of high quality posts per day) you will still need more content to fill your social media streams.
This is where content curation comes in.
According to Kawasaki and Fitzpatrick: “Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information.”
Your Content Curation Strategy
As with your content creation, your curation efforts need a strategy. You need to:
Source - find great content that will be interesting and relevant for your particular audience. (You may
find the tools below useful to find those content sources.)
Select - choose the content that you want to share. Put yourself in the role of editor here. Only share
content that your audience will love. Make sure you have read beyond the headline or first paragraph to ensure that the content is worthy of passing on. Your reputation may be damaged if you
share content that is of poor quality.
Summarize - don’t just share the original content as you found it. Find ways to put your own stamp on your
curation. (I try to add a comment as to why I enjoyed the information.) You could take this a step further and produce a short summary of the content with a link so that your reader can find
Share - I always think about the types of readers on all of my online channels before I share. For
example, not all content will be relevant, context-wise, on all social media platforms.
Schedule - I look at each piece of curated content to see if it is appropriate for scheduling. If so, I
schedule my curation posts using Buffer.
- Sort - finally, I check my analytics to see what curated content has proved most popular. I then make sure that I share more of that popular content.
20 Content Curation Tools
The content monster is a hungry, hungry beast. So where can you find high quality sustenance?
Why not take a look at these content curation tools? (the list is in no particular order...)
For me, one of the best sources of curated content is via the blogs of the influencers in my market.
Who are the people in your industry that you most respect and admire? Do they have a blog or a newsletter? If they do, subscribe to that content stream as it will provide a rich source of content for curation.
Social Media Lists & Searches
Create social media lists either by user or content type. You can create these lists either via the platform itself or by using a tool such as Hootsuite which allows you to build content lists based on specific keywords or topics.
Make good use of Google Alerts - use them to bring great content straight into your inbox.
Feed Curator has three key features: a content aggregator to deliver content based on keywords, hashtags and RSS feeds that you choose, a content curator to display the aggregated content for you to curate and an RSS generator that creates RSS feeds from the curated content for use on your website, mobile app or social media platform.
Cost: $9.95 per month
Zipped News allows you to search for relevant content
alphabetically, by keyword or via trending topics. It then provides a four sentence summary of the articles that it finds, along with a link to the full article.
Scoop.it’s content discovery tool aims to save you time when searching for
relevant content to share. You can then select and edit that content and publish it in one click from the platform itself. You can use Scoop.it to publish content on your social networks,
websites, blogs, newsletters, white-labelled content sites or on your private intranet.
Cost: There is a free version and three paid plans. According to Scoop.it, its most popular plan is called “Business” and costs $67 per month.
Storify allows you to find, collect and share what people are saying all over
the web. It finds content via social media sites and other sources. If you find something on the web that you would like to share, you can capture it with the Storify Chrome extension. You then
take your content, customise it to fit in with your brand and drag and drop it into Storify for sharing. You can embed your Storify stories anywhere online by pasting a simple piece of embed
Cost: Free. There is also an Enterprise version that enables collaboration across teams.
List.ly allows you to create a content list that you can then share with others. You can
embed this list onto your website or as part of a blog post. The people that you share your List.ly content with can also add their own favourite content on the topic or vote an existing piece of
content up or down the list.
List.ly is a great way to discover new content and also find out what content your audience wants to see more of.
Cost: Free. There is also a Pro plan ($9.99 per month) and a Team plan ($9.99 per month per user).
Newsle, part of LinkedIn, is a service that finds blogs and articles that mention
you or someone that you care about.
BundlePost allows you to collate a range of content feeds
(Google Alerts, RSS feeds etc) so that you can select the content that you want to share and schedule up to 100 posts via a predefined social media posting schedule. There is also a Bundlet
Chrome extension for any content that you find online.
Cost: $19.99 per individual user with two further paid plans.
Curata scans the web to find fresh, relevant content. You then curate that content and, as you do so, the platform learns your preferences so that it can suggest more relevant content in the future. It then categorises and shares that content for you on your social media networks, your blog, your newsletter and on your website.
Cost: $499 per month for the Basic plan. According to Curata, its most popular plan is the Professional plan at $667 per month.
enables you to find and share the most viral images and trending content on Facebook.
Cost: The Guru plan costs $29 per month. However, according to PostPlanner, the best value plan is the Master at $49 per month.
Triberr is a social network for bloggers and influencers who use the platform to
read and share great content. Bloggers can find other, like-minded, bloggers and link up on the platform to create a tribe. Whenever a member of that tribe publishes a post, the others comment on
it and share it with their social networks.
By joining Triberr, you can get a steady stream of content to curate. You can also reblog an article via Triberr - the platform sends the full article to your blog in a single click. The original author receives a link back to their blog and a full attribution in the bio box.
I use Alltop regularly as I have discovered some amazing content by checking out all
of the content categories on offer. Alltop acts as an information filter whereby it collects the headlines of the latest stories from the best sites and blogs that cover a topic.
Futurity collates the latest discoveries by scientists at top research universities in the US, the UK, Canada, Europe, Asia and Australia. The
nonprofit site is supported by its university partners in an effort to share research news with the world.
I use Buffer to schedule my social media posts. I also like to check out
Buffer’s content “Suggestions” to see if there are any content links that might be of interest. There often are. I can click to read that article and then click to add that piece of content into
my Buffer schedule.
Cost: Free (there is a paid version that offers more functionality)
Klout believes that the “best way to have an impact online is to create
and share great content”. The platforms helps you to do this by suggesting content that it believes your audience has not yet seen. It then allows you to see the impact of that content via the
tracking of retweets, likes and shares and how that has changed your website’s Klout Score.
Influencers blog is a good source of interesting and valuable content that you can then share with your own audience.
Smart Brief aims to “satisfy your professional appetite for
intelligence”. It does this by sifting through thousands of sources throughout the day and selecting the most important information (typically between 10-12 tailored articles) and distilling it
into a daily tailored briefing. You can then share this newsletter with your audience.
StumbleUpon describes itself as a “giant collection of
the best pages on the internet”. The best way to curate content via StumbleUpon is by using StumbleUpon Lists. Lists can be created based on different themes and categories. You then direct your
audience to your list - giving them access to your content and also driving traffic back to your site.
So there you have 20 great tools for content curation.
Do you think you will start to use one or more of them?
Oh... just one more thing... as I was researching these tools, something kept creeping into my head. Nothing beats a human for content curation.
Despite the ease at which many of these tools will allow you to source, select and schedule content, you will only truly see the benefit of your content curation if you add your take on that content.
Do you agree? Disagree? What was the big takeaway from a piece of content from your point of view?
In the end, the more value you can add to your content curation strategy, the more valuable that strategy will be for your business.
Thanks for taking the time to read this post. I hope that you found it useful.
If you have any other content curation tips, I would love it if you would leave them in the comments section below!
Take care, Jane x