Up until a few months ago, I loved listening to the radio. Not for music (I far prefer to control my own playlists), but for the talk shows and news stations. I have always been a bit of a news junkie you see and I don’t like to be out of the loop. However, I have become increasingly frustrated with radio because I don’t seem to be getting the content I want when I want it.
I am sure that you recognise the story: I am out in my car and I want to catch up on the latest news and world affairs. But no. Instead, I get bombarded with lots of, frankly irrelevant, adverts. By the time I have reached my destination, I am still none the wiser news-wise.
As business owners, we are all too aware of the importance and scarcity of time. This is our most precious resource after all.
We want to fill our time productively and in a way that will most benefit our lives and our businesses.
Meanwhile, we live in an ‘On Demand’ age where, for better or for worse, we are becoming less patient when it comes to our content consumption.
This need to be in control of what we watch and read runs through all of our lives. I create my own viewing schedule and watch what I want to watch the moment I want to watch it. Why should my listening experience be any different?
Well, the short answer is - it doesn’t. I have replaced my radio with my phone and I now listen to podcasts. Since downloading both the Stitcher Radio app and the iPhone Podcast app, I have found some truly great audio content.
Addicted To Audio
In truth I am now addicted to podcasts. I just love the way they enable me to consume valuable content while I am also doing other things like driving, cooking or walking my dog! Even better, all of the podcast shows that I listen to come with online ‘show notes’ so I don’t even have to write anything down in order to remember it - perfect!
I wrote this post on Tuesday - I like to give myself a few days to re-read posts and edit before I publish. So, on Wednesday, I receive my regular email from Seth Godin. Of course, it is not a personal email but one I have subscribed to along with, I imagine, thousands of others. The title of this email? "An end of radio".
Seth asks why we are still listening to radio: "With so many podcasts, free downloads and Spotify stations to listen to, why? With traffic, weather and talking maps in your pocket, why wait for the announcer to get around to telling you what you need to know?
The first people to leave the radio audience will be the ones that the advertisers want most. And it will spiral down from there.
Just as newspapers fell off a cliff, radio is about to follow. It's going to happen faster than anyone expects."
Honestly, I felt in that moment part of something huge and I also felt validated somehow - it is a nice feeling to be on the right track especially from someone as incredible and influential as Seth.
Of course, the rise of the podcast, and its inevitable impact on radio, isn't a secret. I am not anywhere near a first adopter to this type of audio format but I do believe that a widespread change is coming. A change that puts long-form, storytelling content front and center again.
Podcasts win for me, almost over other types of content, both because you can consume them while doing other things and because they feel more intimate and personal. I love stories of any kind and you just can't beat a podcast for a great piece of storytelling!
I list my top five favourite shows below. Of course, you may want to listen to different types of content based on your specific business area. However, I believe that there is amazing value to be gained from these podcasts whatever industry you occupy.
My Top 5 Favourite Podcasts
1. Entrepreneur On Fire
Hosted by John Lee Dumas, Entrepreneur On Fire is a rare find in that it is a daily podcast show. I dare you not to be inspired by what you hear. John’s enthusiasm for his subject matter - the entrepreneurial journey - is nothing short of infectious.
In each episode, he interviews entrepreneurs about their journey. He uses the same format for every show and always starts by asking the entrepreneur for their favourite success
John then moves on to ask his interviewee about a time in their entrepreneurial journey that they have experienced failure. The stories that are told as a result of this question are so amazing and inspiring. It is easy to think, particularly at the start of your business, that those who have ‘made it’ have, somehow, had an easier road. This part of the Entrepreneur On Fire podcast proves that everyone makes mistakes - it is what you do next that sets you apart.
Honestly, each and every podcast is so packed full of value and is so inspiring - I really can’t recommend it enough. I love listening to the stories. In addition, John always asks his subject to recommend an online tool and a book and I always go off and check them out! Subscribe - you won’t regret it!
I am a huge fan of Gary Vaynerchuk and have been for many years. I have read all of his three books (Crush It, The Thank You Economy and Jab, Jab, Jab Right Hook) and really enjoy his videos. When I found out that he was making his new show #AskGaryVee into a podcast, I subscribed straight away.
#AskGaryVee takes the form of a question and answer session. Gary asks his audience for questions via Twitter, selects a couple per show, and answers them in his own unique style.
It is his style that I love. He is raw! He is renowned for his direct approach - sometimes turning the air blue! He doesn’t hold his punches but he has an incredible heart and gives amazing value every time.
Gary has this amazing energy and passion for his work and always seems one step ahead. Please do listen to his show, watch his videos and read his books - they are so worth your most valuable asset - your time.
3. Smart Passive Income Podcast
Okay, so the Smart Passive Income Podcast by Pat Flynn is just awesome. I would say that this show is worth a listen for its introduction alone. Every episode has a different, often hilarious start.
Then comes the value. This podcast, like Entreprenuer on Fire, takes the form of an interview and also has a stock set of questions at the end. Pat's reputation and following ensures that he
always has the most interesting and compelling guests.
Pat just seems to instinctively know the questions we want him to ask and the stories that we want him to delve deeper into. He seems genuinely interested in each person he interviews and also gives valuable and inspiring insights into his own journey along the way.
It really is a pleasure to listen to and I highly recommend you check it out!
4. Social Media Marketing Podcast
The moment that I hear the host of the Social Media Marketing Podcast, Michael Stelzner, give his three hello welcome I relax safe in the knowledge that I am in for some great value in the
This podcast also takes the form of an interview (although Michael does occasionally use his podcast to give us the benefit of his own amazing experience and expertise).
Each week, Michael talks about social media issues with a fascinating industry figure. The format of the show, however, is much more conversational as a result of Michael's experience, connections and expertise. Indeed, I love the podcasts when the format changes from interview to conversation and debate.
In addition, every show features a great new social media marketing tool or book. Even though I know that I can get all of the details about the podcast from the comprehensive show notes, I always make sure that I have a notepad to hand as I usually can’t wait to check out the week’s new tool. This podcast is a must-listen!
5. Online Marketing Made Easy
I always look forward to a new podcast from Amy Porterfield. Amy is the industry’s go-to for actionable Facebook marketing advice. Each show contains such value. It doesn’t matter if you
have a large, well established, company or if you are just starting out. You will come away from the Online Marketing Made Easy podcast with a concrete plan of action.
Amy is extremely generous with her advice and expertise. You feel that she has been through a massive learning curve and that she genuinely doesn’t want you to have to do the same. Amy is open and giving with her personal and entrepreneurial story. Her advice is based on what has worked for her - and boy has it worked well! Subscribe and get started!
With these five podcasts, I have my weekly audio sorted and I almost have more value than I know what to do with. I still keep up with my world news and general knowledge because, what do you know, there are podcasts for that too!
Just when I thought that my little ole ears couldn’t take anymore content, I discovered a new, compelling podcast. Serial is not about online business or social media but is a show about a murder that happened in America in 1999. Oh my it is so addictive - the way the case is presented had me hooked from the start. You know it is going to be good when you realise that Serial has spawned its own podcast show critiquing and reviewing each episode. Check it out!
Serial is made by the team behind another amazing podcast called This American Life. If you have the chance, give this a listen too. I was listening to it in my car this morning and one episode had me experiencing the whole gamut of emotions. Seriously, I was laughing out loud one minute, in tears the next! It is amazing. For me, both podcast shows demonstrate the power of long-form storytelling. It's awesome.
I hope that you give these podcasts a try - I’d love to know what you think of them. Also, I would be so interested in hearing all about the podcasts that you love. Do share them with us in the comments section below!
Thanks for reading!
Take care, Jane x