If you are anything like me, you will be finding yourself just a little bit addicted to Pinterest. This platform – part visual social media channel, part search and discovery tool – is just too much fun. Oh and, of course, it is great for business marketing too! Pinterest can be a powerful driver of relevant traffic to your website. The question is, does your website repay the favour? Can visitors easily pin your images and follow your Pinterest boards directly from your site? Is your website Pinterest friendly?
In this post, you will discover five ways to make sure that your website is fully optimised to support the hard work that you are doing on Pinterest. So let’s begin!
Verify Your Website
When you decide to use a Pinterest account for your business, one of the first things that you should do is verify your website. Simply go to your Pinterest profile and click on the pencil. Enter your website address in the website field and then click ‘Verify Website’. Follow the instructions that follow. You can verify with either an HTML file or a Meta tag.
Once your website has been verified you will see a little tick by your website name (highlighted by the blue circle below).
Once your website is verified, you will be able to access to your Pinterest analytics.
Okay, so this may seem obvious, but it is worth checking your website to ensure that all of your pages allow your visitors the opportunity to follow you on Pinterest or share your content on their Pinterest profiles.
You can do this by adding a Pinterest button to the list of social sharing and following buttons that you already have.
For example, I have created an image button on my website and linked it to my Pinterest profile. Now, if any visitors to my website want to see what I am up to on Pinterest, they can simply click on this button.
Alternatively, Pinterest has just announced a new, updated Follow button. This new button will pop up a small dialog with a preview of your account’s latest pins. Your visitors won’t even need to leave your website to follow you on Pinterest. Once someone follows your account, they will start seeing your pins in their home feed.
To get the new Follow Button, simply click here and type in your Pinterest User URL and your full name. Then click ‘Build It’ and Pinterest will generate the code for you to use on your website.
You can also add Pinterest’s Pin It button. You can choose from three different button types and you also have four different appearance options. You can also show a pin count above or below your button. Once you have chosen the button style that you like, Pinterest will generate the code for you to embed onto your website. Click here for more details.
I have also uploaded Shareaholic’s floating social sharing buttons to my website. This free service loads a bank of social media sharing buttons (see below) to every one of my website pages. The buttons move with the visitor as they scroll up and down and if there is a particular page or blog post that that visitor likes and wants to share with their social media following they can simply click on the button and share away! There are many other social sharing options that you can try of course. The key thing is to make it easy for your visitor to follow you and share your content.
Pinterest offers a number of different ways to display your pinning activity on your website. For example, you can embed a pin onto a website page like this:
To do this, simply click here and enter the URL of the pin that you wish to embed. You can find the URL by clicking on a pin and copying the URL from your browser.
Once you have copied the pin’s URL into the box click ‘Build It’ and you will see a preview of how your pin will look on your site and also the code to embed.
Pinterest also allows you to create a widget that shows a selection of your recent pins. I have used this widget on the home page of www.picpresents.com as you can see below.
To get this widget, click here and enter your own Pinterest profile URL. You can then choose what size that you would like – you have three options or you can design your own. Click build it and you will have the code to embed.
A more recent addition to Pinterest’s widget stable is the board widget. This would be good for your more specific web pages or, perhaps, to add value to a blog post. To get a board widget, click here and enter the URL of the Pinterest board that you want to embed. You can find that URL by clicking on the board and copying the URL in your browser.
The social media landscape has changed over the past year to become significantly more image-focused. The rise of the visual has certainly helped Pinterest gain momentum. However, visuals were not always so important.
It is, therefore, critical that you go through your website and audit your visual content. Do you have text where an image would be more effective? Do you have old blog posts that, on second glance, could benefit from a fresh image or two?
Look at your website and add images (or better quality images) where appropriate. The more visual your website is, the more your content will be shared on Pinterest.
Pin It For Later
Another great way to optimise the relationship between your website and your Pinterest presence is to use Pin It For Later links or buttons. By doing so you will offer your, often time strapped, visitor the chance to pin your content to read later.
Say, for example, you write a blog post. You then create an image for Pinterest based on that post. You pin that image to one of your Pinterest boards (making sure that the pin has a link back to your blog post). Take the URL of that Pin and create an image or a simple link in your post to enable your visitor to view the pin and repin it to one of their own boards for later.
You can also use this Pin It For Later strategy in other your social media activity. Include the Pin link in a Facebook post or a Tweet.
Once your website is fully optimised, you will begin to see just how well Pinterest can work for your business.
Thanks for reading!
Do you have any tips or tricks that you use to make sure your website it Pinterest-friendly? If you do, I’d love it if you would share them in the comments section below!
Take care, Jane x