Storytelling is crucial in social media – it has the power to lift your business above the competition and allow you to be seen and heard in an increasingly crowded space.
At the start, however, it can feel quite daunting to start telling stories. What should you tell and is anybody really interested?
The answer to the latter question is yes. You will be amazed at how interested your colleagues and clients are in your stories. Let people in behind the scenes and you will soon see the benefits and reap the rewards.
The tide has turned - thanks in large part to social media - and people just don’t want to deal with faceless business entities anymore. They want to do business with other humans and the quickest way to show the human side to your business is by telling stories.
So what stories should you tell? In this post, I am going to analyse five different areas of your business that are ripe for storytelling.
Are you sitting comfortably? Then let’s begin!
You are the best resource to explore for storytelling ideas. Your audience will find your journey fascinating for so many reasons. Clients and contacts will love to hear all about how you came up with the idea for your business. Did you take risks? What decisions did you make along the way? What helped and what hindered you? What are the lessons that you have learned?
In addition, talk about your failures. Indeed, these can be your most powerful and compelling stories. I love a podcast called Entrepreneur on Fire by John Lee Dumas. At the beginning of every show, Dumas asks his guest to talk about a failure that they have experienced. I am all ears at this point! Not because I revel in the misery of others but because I find it reassuring that these successful entrepreneurs and business owners are fallible.
They make mistakes, they learn from those mistakes and they move on. That is just so inspiring to me and I find I have even more respect and admiration for the guest as a result. Do check out the podcast – I’d highly recommend it.
Your business journey will make for some extremely powerful story content. Don’t be afraid to use this resource!
The people that you employ form an amazing content resource. Their stories need to be told as well as your own. For example, you could allow your employees to write a blog post about their backgrounds and how they came to start to work at your company or organisation.
In addition, your clients and colleagues will be so interested in behind the scenes stories. Let your employees write, create visuals or produce video about a typical day in their working life. It may not seem fascinating to you as you live it every day, but it will certainly grip your audience.
If you have built a long and loyal relationship with a group of key clients why not consider asking them to tell the story of how they use your products or services?
You could conduct an interview or carry out a survey and then take your findings and transform them into a blog post or article. It is a win win for both parties as the content will tell your client’s story as well as your own.
You can use social media to find those clients that may be most willing to talk about their experiences with your products or services. Keep an eye on who is posting or tweeting about your business, get in contact and take it from there!
Product and service development is a natural story resource. It has a beginning, middle and an end all ready for you! The process from concept through to launch is fascinating and can provide you with a whole series of post and article opportunities.
To help you remember all of the ups and downs of development, consider keeping a diary, a video diary or even blogging about it as you go! Of course you don’t want to give away all of your secrets but your audience will enjoy anything that you are able to share.
If you have been in your industry for a while, you are in the perfect storytelling position. Consider writing about how your industry has developed since you first started to work within it. In addition, tell stories about new industry initiatives - adding value by bringing your experience to the tale.
The industry stories that you tell may not have a direct link back to your own business. They may, instead, be about subjects close to the hearts and minds of your clients. However, by providing value and not pushing for the sale you will gain the respect and attention of those people that matter the most to the future success of your business.
Don’t be afraid to have an opinion – the content that gains the most traction is the content where you have taken a side on something, been brave and told your audience exactly what you think. Not everyone will agree with you, of course. But that is okay. We shouldn’t be afraid of healthy, respectful debate.
There are just so many advantages to telling stories in your business.
Do you use this powerful tool in your business? Do let me know in the comments section below. If you have a story to tell, I’m all ears!
Thanks for reading!
Take care, Jane x